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Service Components
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Value Proposition and Messaging
- Synthesize insights into a concise statement that resonates with customers and clearly communicates key differentiators.
- Identify multiple messages that, together, craft a compelling narrative to resonate with your audiences.
- Ensure effective execution of your brand’s unique value proposition in marketing materials, sales conversations, and other communications.
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Content Strategy and Planning
- Identify target personas and map content to the buyer’s journey.
- Create calendars to keep content organized, aligned, consistent, and performing effectively.
- Develop detailed plans to create content that achieves your goals and overcomes tough brand challenges.
- Select appropriate content types and formats.
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Thought Leadership
- Craft compelling narratives that build executive and company authority.
- Influence prospects and customers with strong knowledge equity.
- Develop e-guides, white papers and other longer form intellectual capital.
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Marketing Content
- Create engaging blog posts, articles, emails, social media posts, and more.
- Tailor writing to your brand voice and audience needs.
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Visual Content
- Produce eye-catching infographics, videos, and other visuals.
- Optimize visual assets for social media sharing and driving traffic.
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Content Distribution
- Leverage owned, earned, and paid channels.
- Distribute content via social media, SEO, email, and paid promotion.
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Reporting and Analysis
- Measure content performance across channels.
- Provide optimization recommendations to improve results.
Executed strategically, your content will build brand awareness, engage audiences, generate leads, and ultimately drive business growth.