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I’ve been thinking more about why it’s important to build a compelling employment brand. I shared some in an earlier post; here are some additional reasons to consider:
A strong employment brand helps you get more out of your HR budget.
A properly developed employment brand will include messaging that convincingly communicates the benefits and value that you offer to prospective hires. Developing your HR and talent acquisition collateral and tactics around your employment brand and its related messages allows you to focus your resources and communicate more effectively. This will aid in getting more out of every HR dollar you spend on recruitment and retention.
It helps you deliver on promises made to employees.
Your employment brand has both outward (to prospective hires) and inward (to your current employees) applications. A well defined employment brand aligns employee and management expectations so that promises made during the hiring process are delivered. This continuity is critical to retaining your employees and fostering a more productive work environment. Disconnects between expectations set before accepting a job and the actual employment experience can have a significant effect on employee morale and retention rates.
It helps your employees "live the brand."
Good employment brands complement, leverage and are aligned with the power of their companies’ corporate brands. In many ways, your employment brand is the employee manifestation of your company brand. It helps set expectations for how employees should represent your company and how customers should be treated. A strong employment brand helps employees commit to your business and its mission by clearly laying out the value they receive from their place of work. Here at Movéo, we believe in the power of employment brands to enhance recruitment and retention efforts and deliver benefits that reach well beyond HR. Is yours doing all it can?
— Mark Shevitz, Brand Strategist
The Case for Building Your Employment Brand – Part 2