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What Marketers Need to Know
The advent of artificial intelligence (AI) in healthcare has revolutionized the medical products landscape, offering unprecedented capabilities in diagnosis, treatment, and patient care management. This white paper explores the critical differences between AI-based medical products and traditional medical products, shedding light on the unique marketing challenges and opportunities each presents. As the medical industry continues to evolve, understanding these nuances is essential for marketers aiming to successfully navigate this complex terrain.