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In an effort to better understand their customers, B2B marketers invest significantly in customer satisfaction studies. While there are many methodologies, there’s just one “it” metric that has become the new rallying cry in many B2B boardrooms — the Net Promoter Score (NPS(R)). In our white paper, “A Customer Survey That Matters in the B2B Boardroom,” we explain why NPS is such a powerful tool, and why you should harness it for your business.